Blush On THE GO

Gucci Beauty presents its first powder blush, a versatile product for cheeks and eyes that effortlessly blends into your skin.

Gucci Blush De Beauté, the house’s first powder blush, is made for pure creative expression. Smooth, playful and multi-use, it can be applied on cheeks and eyes, offering a skin-like feel. Whether you prefer a light flush for the day, a daring look for later at night, or even any other mood in between, the adaptable formula allows you to layer make-up effortlessly.

A formula of glossy powders and pigments infused with emollient waxes delivers buildable, long-lasting colour. The hydrating, ultra-thin blush cares for all skin types with an infusion of shea butter, hyaluronic acid and black rose oil, helping skin feel as good as it looks. Gucci Blush De Beauté comes in a range of six lively hues – Silky Rose, Tender Apricot, Radiant Pink, Bright Coral, Rosy Beige and Warm Berry. The packaging is embellished with pastel pink enamel and a playful golden stars pattern for a vintage-inspired design.

Shot by Oliver Hadlee Pearch, the campaign brings self-care and selfexpression to a collective dimension as the models invent and express themselves using new beauty rules. The protagonists are captured in a club’s powder room, touching up their make-up before they hit the dance floor.


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