Givenchy Makeup has always played in the field of innovation and rebellion, with distinctive application techniques, avant-garde textures and groundbreaking formulas. With that vision at its core, enter Le Rouge Velvet Matte lipstick.
With a completely new design, formula and appeal, Le Rouge Velvet Matte also pays tribute to Givenchy Makeup’s first lipstick, released in 1962. Mixing heritage and ingenuity, this matte blurring lipstick pledges an impressive 24-hour plumping effect.
Its skincare-enriched formula promises unprecedented performance. It contains a hyaluronic acid-enriched complex that helps smooth and plump the lips. Shea butter adds even more comfort to the lipstick’s texture, delivering six-hour hydration and long-lasting effects for voluptuous, sculpted lips. A combination of soft-focus powders (blurring powders) blurs out the lips’ surface, making them appear smoother.
Coming in 17 unique shades ranging from nudes to reds, revealing a fresher, more luminous complexion. Each shade pays tribute to Givenchy’s legacy while being resolutely modern. The collection’s star shades embody this approach, from the warm beige N05 George 5 (a timeless almond hue drawn from the house’s Couture ateliers) to the pinkish brown N02 Tailored Nude (a rosewood tone inspired by the soft fabric used in a bustier) and the deep pink P09 Blushing Tulle (a striking pink that evokes a light, delicate tulle). Together, they form an ensemble of powerful, contemporary and easy-to-wear neo-nudes.
The design unveils a precise bullet tip that glides into an elegant, black case that mirrors the house’s modern, graphic silhouettes. The bullet’s tip is engraved with the 4G logo, which also adorns a sleek metal ornament that recalls an aristocratic seal – an emblem of the discreet elegance that defines the brand.