Beyond Beauty

Unapologetically feminine British footwear brand Malone Souliers by Roy Luwolt have opened their first stand-alone boutique in the globally renowned shopping experience, Villaggio Mall, Doha, Qatar. The twenty-eight metre squared freestanding pavilion is inspired by the brand’s eclectic and iconic Showroom in Mayfair, London. The design concept was to create a visual medley on the eye through colour, texture, printed fabric and transparency…

The boutique is characterised by its irregular Rubik’s Cube structure within a crafted bronze frame. The exterior of the boutique features wall panels with a restrained deep blue interspersed with the occasional pink and colour contrasting entrances with deep orange coloured doors. Internally the store walls have highlights of blue, orange and pink panels intermixed with an eclectic patchwork of prints from the Emanuel Ungaro archives reimagined in a vibrant and vivid colour palette to reflect Malone Souliers’ ongoing collaboration with the heritage brand. Contrasting colour ashes of vermilion, bougainvillea and yellow ochre are featured in bold print designs of maxi florals and camouflaged polka dots and vividly displayed within the walls.

Irregular shelves and framed metal boxes puncture the grid and create curated niches for engaging displays alongside a seating selection that is bold and curious in design.




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