Authentic Style

Eye-catching pieces are at the core of this capsule from MAX&Co., designed by Duro Olowu.

MAX&Co. is a contemporary Italian fashion brand with original and versatile collections worn by stylish women around the world. The latest chapter in its &Co.llaboration SS2023 series brings a partnership with British-Nigerian designer and curator Duro Olowu.

The designer is well-known for his mesmerising use of print and colour. His deep knowledge of art history sets the tone for his creations and, for this capsule, the work of Italian photographer Luigi Ghirri has guided Duro to develop these pieces. “My collection for MAX&Co. is inspired by his beautifully poetic, dreamy, colourful and vivid photographs of Italy in the 1970s and 1980s,” says the designer. “I imagined the artist extending his travels to other parts of the world like Bamako in Mali and Saint Louis in Senegal, to capture with his camera the same powerful and captivating sunburnt colour images and vivid moments as he did in Italy.”

The result is the People, Places, Colour collection, a joyful and confident capsule made for women who are endlessly curious. Bold stripes, romantic florals and striking geometric prints are interlaced. The main colours are azure blue, hot pink and ‘Ghirri orange’, evoking a sense of wanderlust. Tailoring, dresses and shirts are intricately cut yet easy to wear. Designed to be effortlessly and intuitively mixed, they encourage the wearer to express their individuality.

“The collection is designed for a woman of any age across all continents, who travels in her head, via her wardrobe, dressed in an interesting and effortlessly adventurous way. I imagine her feeling confident and emotionally attached to the pieces so that they become keepsakes,” adds Duro.

@maxandco

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