Bahraini Artist YASMIN SALAHUDDIN owner of clothing brand YAZI unravels the importance of art and fashion in self- expression.
As a Bahraini artist, you are able to empower so many females throughout the realms of luxury with your scarves. Tell us why this is so important to you and your role.
Throughout history females have been empowered through art and fashion; it is a way to express yourself without words. Through my art I translate my feelings and visions onto a digital canvas which is then created into fabrics. The scarf then becomes an accessory empowering its wearer with colour, boldness, offering expression, comfort and adding a visual statement to their ensemble. It is also important to me as a designer to play a part in inspiring women through my art and fashion pieces, attracting stylishly bold and fashion forward women.
We are all for lifting other women up and fixing each other’s crowns, how do you embrace this mantra?
As a woman I stand with female empowerment, we should all support one another to create a beautiful world and I believe in the karmic phrase ‘what goes around comes around’. Positivity should be radiated anywhere and everywhere.
Tell us what female empowerment means to you.
Female empowerment to me revolves around three core values, or rather beliefs of mine; confidence, independence and feminism.
Name someone who has impacted your approach to life and strengthened your position as a strong female in Bahrain. What did they do to help you through your personal journey?
My father supported me throughout my journey and has had a huge impact in moulding me into the strong independent woman that I am today. Since the day I set my heart to go to Art and Design school in London, he stood by me and was there for me whenever I needed him. He is my role model who I have learned so much from, in work and in life. The woman that I am today I owe completely to my father.
What challenge have you overcome as a female and how did this mould your approach to everyday life?
As a female designer I have had to overcome the challenges of building a brand especially since it is a very competitive sector, however I had a dream and I saw it through to the end. I went through good days and bad to see it was able to come to fruition. Now, my scarves are stocked in Saks Fifth Avenue Bahrain! This taught me that no matter what you face if you believe that you can achieve something, you can! You can achieve anything you want by focusing your mindset and loving what you do.
“I went through good days and bad to see it was able to come to fruition. Now, my scarves are stocked in Saks Fifth Avenue Bahrain!”