A thoughtfully curated selection of fashion, accessories, and gifts that honour the beauty of the Holy Month, Saks Fifth Avenue Bahrain’s exclusive Ramadan 2025 campaign is a celebration of shared traditions.
The campaign transcends fashion – it’s a heartfelt tribute to generosity, heritage, and togetherness – and is rooted in storytelling, brought to life by some of the region’s most beloved faces, each chosen for their embodiment of Saks Fifth Avenue Bahrain’s values: elegance, authenticity, and a strong connection to family and culture. Latifa Al Shamsi and her daughter; the Jamal sisters – Fatemeh, Yosra, and Maryam – and Dina Zahran, her mother, and her children, represent three generations of style, tradition, and heartfelt generosity.
Spanning three phases – pre-Ramadan, Ramadan, and Eid – the campaign unfolds through the themes of Give from the Heart; Give from the Soul and Give with all the Love. These themes are reflected in the stunning looks featured throughout, with the influencers wearing exquisite pieces from regional and international designers, including Shatha Essa, Farha, Baqa, Self-Portrait, and many more. From flowing kaftans and delicate embellishments to contemporary silhouettes infused with tradition, each ensemble tells a story of timeless elegance and cultural pride.
By spotlighting local talent alongside renowned luxury brands, Saks Fifth Avenue Bahrain continues its commitment to championing creativity and craftsmanship, making this campaign a true celebration of style with substance.
And so, this Ramadan, Saks Fifth Avenue Bahrain invites you to embrace The Gift of Giving – a campaign that honours the past, celebrates the present, and inspires the future.