60 brands have confirmed their participation in Watches and Wonders Geneva 2025, with the arrival of the House of Bulgari and six new independent labels marking an important step in the evolution of the Salon.
The 2025 edition of what will be the largest watchmaking Salon ever held in Geneva is just around the corner. No fewer than 60 exhibiting brands – including seven newcomers – will welcome retailers, journalists and professionals from around the world for the first four days of the event, from April 1 to 4, before opening the doors to the general public from April 5 to 7.
It will be an occasion for Geneva to shine as the world capital of watchmaking, as the industry’s key players come together next spring. Prestigious names, such as Bulgari, along with independent brands – Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger and the returning Armin Strom and HYT – will gather together in a specially redesigned setting.
The guest of honour this year? Youth! The brands will be showcasing not only their collections and new pieces, but also their youngest talents, shining a spotlight on the best apprentices, recent graduates and craftspeople. They will be contributing to the programme while sharing their expertise and experiences with visitors.
Geneva, itself, will also be a showcase for young people, with In the City. Young professionals and trainees will be presenting the trades and projects they are currently working on at the Watchmaking Village, as well as in the boutiques.
Guided tours, events, discovery workshops, conferences and panel discussions on themes linked to the younger generation and time measurement are all on the agenda.
Finally, watch lovers, enthusiasts and collectors will take over the city centre on the evening of Thursday, April 3, to celebrate Geneva’s watchmaking tradition. Whether it is the excited buzz of participants or the masterful rhythm of the craftspeople who meticulously assemble the exceptional mechanisms, in April, 2025, Geneva will set the pace for the world of watchmaking!
For more information, please visit www.watchesandwonders.com.