This festive season, escape to a jewelled fairyland with these dazzling collections by Maison Boucheron.

Boucheron has embodied excellence in high jewellery and watchmaking for generations. The maison’s style, free and audacious, continues to create the classics of tomorrow. This festive season, the luxury jeweller and horologist captures the holiday magic with stunning end-of-year visuals. It’s a joyful invitation to experience this time of year through the eyes of a child. It leads you to an imaginary world where the most enchanting surprises are hidden in the most unlikely places. The Boucheron Wonderland campaign features ambassadresses: Alexa Chung, Mila Al Zahrani, Hannah Quinlivan, Youn-Jung Go and Rola. They were adorned with jewels from various collections to compose stunning looks.


Alexa Chung shows off jewels from the Quatre Classique collection. These iconic jewels elevate your style, whether you opt for clip earrings, hoop earrings or rings – a graphic signature and contemporary character in the world of Boucheron. They come in various combinations of yellow, pink and white gold and brown PVD.


Born at the maison’s workshop in 1968, the Serpent Bohème collection embodies the label’s free spirit and unique craftsmanship. Mila Al Zahrani is embellished with Bohème Diamond ornaments in the form of earrings, a choker and rings. She also wore a Serpent Bohème watch, set with mesmerising mother-of-pearl.


Hannah Quinlivan was styled with items from the Quatre Black Edition. The black colour lends the capsule an ultra-elegant, understated touch. Fashioned with white gold and diamonds and exhibiting simple yet far from simplistic craftsmanship, Quatre Black summons confidence.


White symbolises a range of emotions; purity, peace and festivity. Youn-Jung embraced precious pieces from the Quatre White Edition. Lending a fresh touch to the Quatre collection, these jewels sculpted in white ceramic enhance the sparkle from the diamonds and three colours of gold.


Rola wore a bracelet, a pendant and two rings from the Serpent Bohème Malachite collection. The triple motif ring has a malachite, paved with diamonds, facing two studded diamond motifs. The intense green elevated by the silky lustre of malachite, set against glorious gold, channels a fierce royal energy.


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