A SHINING RAY OF HOPE

Damas Jewellery partnered with Nadine Kanso, the award-winning creative director and founder of Bil Arabi, to launch the latest iteration of its elegant Hope capsule. These heartfelt tokens of love will find a place in your heart and gem collection.

Marked by delicate intricacy and exquisite craftsmanship, the new jewels are a feat of purposeful elegance. Underlining Nadine’s and Damas Jewellery’s dedication to create meaningful designs, the range — initially launched during the pandemic — is a testament to the strength and resilience of the region and in support of women across the region, empowering them to be their best selves.

Nadine’s idea was to create heartfelt tokens of love. Skilfully interlacing Arabic and English to illustrate the power of connection — between people, communities, friends, families and generations — the collection spotlights the importance of togetherness. Every single new Hope piece is made to be shared, be it as a gift or a physical, shining representation of the emotional ties that bind us. The jewels are made using 18-carat yellow gold and brilliant diamond studs. Featuring necklaces, earrings, bracelets and rings, which bear the words Love, Hope and Togetherness (in English and Arabic), every precious ornament is an emphatic symbol of optimism, bridging the gap between cultures and languages.

In the past, Damas has supported several cases by donating to Al Jalila Foundation, contributing to the organisation’s efforts to improve the quality and provision of women’s healthcare. A portion of the profits generated by sales of this new collection will once again be donated to Al Jalila Foundation. Damas was established in 1907 and has earned recognition as the leading jewellery retailer and house of jewellery design in the Middle East, with an extensive portfolio of over 180 stores across the GCC. For over 100 years, Damas has used creativity, innovation and expertise to create visions of beauty and inspire through unique storytelling. The brand name is synonymous with the ever-sought-after, unparalleled luxurious Arabian aesthetic. Invention, craftsmanship and design integrity remain at the heart of what they do.

@damasjewellery

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