With our increasing want to be kinder to our bodies with good food and good practice, attention is now focused on the skin. We chat with BOTTEGA VERDE about the richness of Italian based ingredients and why natural is the way to go.
There’s been a rise in the want for more natural products by women, why do you think this is?
Nature has always been a source of inspiration for women since ancient times – there’s a treasure of beauty recipes and ritual traditions. The recent rise in requiring beauty products with active natural ingredients is part of a bigger and widespread trend oriented towards the need of a more authentic, true and pure lifestyle that involves beauty as well as food or other lifestyle aspects.
If you could single out a specific gripe women have with makeup, what do you think it is?
Usually makeup is more of a ‘social’ expression for younger girls, meant to enhance their personality with the help of exploring colours or different options going from more ‘rock’ to pastel/manga looks or focusing on bold lipstick shades, whereas women in their 30s and over tend to live makeup more as a personal and more built-in element of their beauty. Contouring or playing with nudes shades or elegant smokey eyes is now very popular.
What are the key ingredients in your products that provide a natural treatment?
Argan oil, sweet almond oil, shea butter, lavender extract, red grape extract from our castle Palazzo Massaini in Tuscany and goji extract.
Coconut oil has had a lot of attention recently for its harm-free formulas. Do you offer products with coconut oil?
We use coconut oil in some of the products of the Coconut line. Recently we have launched a new sun care line Vaniglia Nera & Monoi, where you can find our Body and hair oil – silkifying and nourishing – with Tahitian Monoï. This oil is prepared on the Polynesian island of Tahiti, by soaking the Tiare flowers in coconut oil.
The brand is famously Italian. What is it about the Italian way or culture that is so natural?
Italy is a place full of beauty, and natural beauty at that with amazing landscapes going from mountains, to countryside, seaside, green hills, lakes and islands. Not to mention art, which is part of our unique scenery since ancient times.
“The recent rise in requiring beauty products with active natural ingredients is part of a bigger and widespread trend oriented towards the need of a more authentic and pure lifestyle”
What is the brand’s philosophy?
Italian natural beauty: the philosophy of Bottega Verde is innovation and research based on functional active botanical ingredients of Italian nature. Bottega Verde was founded in the heart of the Tuscan countryside in Italy : it was a small artisan herbalist workshop , established in 1972 in Pienza. Today Bottega Verde formulates, produces and directly distributes its products under what has become its most popular brand, with more than 400 stores , in the first mono-brand cosmetics retail chain in Italy.
What allows Bottega Verde to stand out in a market so crowded with beauty products?
A unique mix of high quality skincare expertise, love for nature and our ability to understand clients having our own shops and interacting with them everyday. And of course excellent affordable prices.
Are you planning on introducing a new undiscovered ingredient in the future?
With more than 300 active ingredients in our portfolio, Bottega Verde’s research and development are constantly studying new action principles as well as combinations of actives. Our castle in Pienza (Tuscany) Palazzo Massaini is an exceptional source of unique and effective natural ingredients giving us countless new inspirations!
“Italy is a place full of beauty, and natural beauty at that, with amazing landscapes going from mountains, to countryside, seaside, green hills, lakes and islands.”
Where do you source your ingredients and what is the production process from start to finish?
Regarding natural oils, we prefer cold pressed oils in order to keep their properties and with regards to natural extracts, recently, we used ‘water- based’ extracts which are the result of an environmentally friendly process.
What product would you recommend for women with oily, dry and combination skin?
For women under the age of 25, we suggest our specific oily skin range Pelle Pura and Pelle mista for combination skin. Crema Fiori Pelle Secca is ideal for a younger woman with dry skin. For mature skin we suggest Retinolo Bio Plus or Collagen Code for combination skin, Ialuronplus for oily skin and Idravita or Mielexpertise for dry skin. For daily cleansing products we suggest the Pelle mista range or our special anti-age face cleansers.
Who is the woman who wears Bottega Verde products?
For sure a woman with a positive attitude towards life, who cares for her authentic beauty and loves nature and is also able to understand and identify true quality and having a smart attitude towards price.