A Legend Is Born

The upcoming launch of the Versace Mercury unisex sneaker highlights the brand’s pioneering artisanal techniques.

Get ready to run in Versace’s latest footwear innovation – the Versace Mercury unisex sneaker – with every edition in the collection highlighting the Italian luxury fashion house’s dedication to pioneering artisanal techniques.

Crafted from premium calf leather and unified by a single sole, the three iterations comprising the ‘Versace Mercury’ design family exude futurism and symbolise versatility. As a result, the Versace Mercury sneaker is not just a shoe; it’s a future artefact.

The full Versace Mercury sneaker collection, including special editions, will initially be available in limited numbers on June 4 at www.versace.com and select boutiques worldwide, and will follow a wider release at a later date.

The new shoe has a sci-fi-influenced design which conceals a complex structure: 86 meticulously crafted components that are seamlessly cut and stitched together. The upper and lining alone consist of 30 pieces per pair, providing comfort, protection and support.

The Versace Mercury echoes the agility, adaptability and bold style of the mythical god Mercury.. It integrates elements from various footwear styles while, beyond its mythological roots, the shoe represents an exploration into the unknown, as depicted in the campaign’s play in shadows, blending celestial inspiration with otherworldly techniques.

Its silhouette and textured details, mimicking sting-ray leather, pay homage to some of Versace’s most iconic motifs.

A Symbol of Connection

At the heart of the Versace Mercury lies the spirit of connection, transcending both time and space. The intricately woven ropes and the iconic Greca detailing are not just design elements, they symbolise unity, link tradition with innovation and hark back to Versace’s heritage.

A True Testament to Superior Craftsmanship

Each Versace Mercury sneaker embodies the brand’s dedication to superior craftsmanship with 16 metres of crochet rope skilfully woven into every pair by artisans.. The design features distinctive zigzag roping, 30 precisely-stitched components for the upper and lining per pair and its upper boasts handmade woven lace, a focal point of dynamic design.

The new EVA sole, adorned with the House of Versace’s Greca pattern and hand-painted interior, ensures both comfort and lightweight construction. The shoe’s design drives recognition with subtle and understated branding. Personalisation details include metal Versace lettering on the metal-plated heel, subtle Versace lettering on the tongue and eyelets and a ribbon featuring the Greca motif in tonal jacquard.

Notably, for the first time, the style code, country of manufacture and size scales are printed inside the tongue. A team of 27 craftspeople collaboratively assemble all elements with great care, creating a fully ‘Made-in-Italy’ shoe that speaks to the soul of Versace and captures the essence of the brand’s storied legacy.

The Versace Mercury Collection

The classic Versace Mercury M_VS_01 is available in sleek all-black and all-white colourways, featuring a distinctive shell-like, hand-woven roped upper. Special editions include the Versace Mercury M_VS_02 which features luxurious rhinestone appliques carefully hand-sewn onto a hand-woven, waxed cotton netting, offered in black-silver and dusty pink-silver. Additionally, the Versace Mercury M_VS_03 includes a white-silver-gold base and replaces the rhinestones with a knotted upper, attached to the same netting featured in the Mercury M_VS_02.

The collection expands with the Versace Mercury crew sock, designed to complement the sneaker’s look. Crafted for comfort and style, it features contrasting branding, allowing wearers to express individuality. These designs symbolise unity and strength, embodying Versace’s commitment to embracing the unexpected.

While the full Versace Mercury sneaker collection will initially be available in limited numbers on June 4 at www.versace.com, in keeping with its innovative design and the maison’s pursuit of delivering experiential and emotional connections, the shoe also launches through Metaverse technology, an Augmented Reality experience on Snapchat, as well as a digital fashion collection for Bitmoji.

For more information, please visit www.versace.com

No Comments Yet

Leave a Reply

Your email address will not be published.

1 + sixteen =