Beautyworld Middle East 2025 – which runs from October 27-29 at the Dubai World Trade Centre – is officially open for visitor registration and the countdown begins to what promises to be its most expansive and globally influential edition yet.
The event is set to welcome 2,000-plus exhibitors from more than 68 countries and over 75,000 trade professionals from around the globe.
Now in its 29th year, Beautyworld Middle East has evolved into a global powerhouse platform that not only reflects the pulse of the beauty industry but actively sets its rhythm.
“We’ve reimagined the show for 2025 with fresh energy, new experiences and even broader global reach,” said Teresa Heitor Goncalves, Portfolio Director at Messe Frankfurt Middle East.
“This is a space where deals are made, trends are sparked and boundaries are pushed across every sector – from fragrance and skincare to packaging, tech and wellness.”
This year’s edition will spotlight an expanded lineup of themed areas and immersive activations, including the Next in Beauty Conference as well as the newly launched Next in Fragrance Conference and The Makeup Studio.
Visitor favourites such as beautyLIVE, Quintessence, Beauty Beginnings, Front Row, Nail it By Nazih Group and Front Row by Nazih return with renewed focus and exciting updates.
“We’re curating an experience that’s as diverse and forward-thinking as the industry itself,” said Ravi Ramchandni, Show Manager at Beautyworld Middle East.
“From product innovation and sensory storytelling to meaningful networking, this is the event where global beauty leaders connect, collaborate and shape what’s next.”
So, whether you’re launching a product, scouting new suppliers or staying ahead of market trends, Beautyworld Middle East 2025 is the essential destination.