FENDI’s debut perfume collection celebrates almost a century of elegance and craftsmanship with seven exclusive scents.
For the first time in its history, FENDI introduces a complete collection of perfumes. As the Roman maison approaches its centenary, it reveals a more personal side through seven exclusive fragrances. These scents not only evoke the brand’s rich heritage but also embody its cherished family values.
The journey began in 1925 when Adele Casagrande Fendi and her husband, Edoardo Fendi, opened a fur and leather goods workshop in Rome. This legacy has been meticulously passed down through generations of strong, inspirational women, creating a brand renowned for its elegance, craftsmanship and innovation. The new collection is a testament to this legacy, reflecting the future of perfumery with its exclusive narrative and vibrant compositions.
Each of the seven fragrances embodies a unique aspect of the brand’s history, inspired by significant locations and the personalities within the FENDI family. These aromas offer an intimate invitation to explore the heart of the brand, capturing the spirit and values that have defined the maison for nearly a century.
Prima Terra, crafted by perfumer Quentin Bisch, evokes the landscapes of Southern and Eastern Africa, where Artistic Director Kim Jones spent his childhood. It features tangerine, rosemary and oak moss, creating a scent that is both powerful and generous.
Perché No, by Silvia Venturini Fendi, offers a fresh, mineral fragrance inspired by the simplicity and warmth of a white sheet drying in the sun.
Pink pepper and sandalwood add a nuanced depth to this composition.
Sempre Mio, developed by Delfina Delettrez Fendi, reflects her connection to the Atlas foothills and the Ourika Valley. The fragrance combines Calabrian bergamot, cedarwood and Moroccan orange blossom, creating a bold and intimate scent.
Ciao Amore, designed by Leonetta Luciano Fendi, captures the essence of youth and love with fig, orange blossom and tonka bean, reminiscent of summers spent on the island of Ponza.
Dolce Bacio, by Anna Fendi, features Damascene rose, sweet apricot and Indonesian patchouli, symbolising a mother’s kiss and the strength of family ties.
Casa Grande, honouring Adele Casagrande Fendi, blends spicy myrrh, amber, cherry and leather to reflect the history and success of the Fendi dynasty.
La Baguette, a tribute to twins Tazio and Dardo Vascellari Delettrez Fendi, combines powdery iris, Madagascar vanilla and a velvety leather note, encapsulating the warmth and simplicity of family life.