Never has a brand garnered more intrigue than PAULE KA. The raw-edged and delicate cuts see a marriage of sophisticated style where the notion of grace is reworked to be punchy, unexpected and eye-popping. visionary creative director, ALITHIA SPURI- ZAMPETTI speaks to us of the confidence and contemporary attitude true to the PAULE Ka woman and how Japan inspired the spring-summer 2017 collection…
What inspired the SS17 collection?
My main inspiration for the spring-summer 17 collection was Japan – its culture and aesthetic.
Who is the Paule Ka woman?
The Paule Ka woman is a contemporary cosmopolitan girl with a busy agenda. Work, cocktails, weekend, travel and ceremony. The Paule Ka woman wants to be chic and comfortable in every occasion of her daily life, without giving up femininity and style.
How technical vs. creative are you during the designing process?
I would say I am more technical. I work in 3D, which means I draw the pieces. A mock up is made and my studio team work and rework on the mock up until the result I want is obtained. Once I am satis ed, we make the prototype that I can still work on. Choosing the fabric and how it will be worked is a very technical process.
The Paule Ka presentations in Paris are typically very ethereal and production-like. Why is this important to you?
With this kind of presentation, I want to give the opportunity to the audience to feel completely in the Paule Ka world and to take their time to discover and even touch the clothes.
Who in your career most influenced your trajectory and success?
I worked for six years under Alber Elbaz’s direction at Lanvin before standing on my own feet. I learned a lot from Alber because he gave me the chance to be at his side and the opportunity to make mistakes. He has immensely influenced my way of working and I see him as my mentor.
What’s your personal style for everyday wear?
I like to feel comfortable at work so I often wear light trousers or long skirts with a simple top and ballerina pumps.
Which country’s fashion are you most drawn to?
Definitely France, I am a big fan of the fifties and sixties look. No country loves women’s clothes than France.
What direction is Paule Ka heading to in the future?
Next year (2018) will be a big year for us as it is the 30-year anniversary for the brand, so there will be lots of surprises and upcoming events. And who knows, maybe a show at Paris fashion week? On a general note, I will continue developing a new style vocabulary with new shapes and fabrics.