If you covet pink, then you’re in for a treat. But if you fancy luxurious leisure,
then you better get your engines pumping. Captain Bianca Cragg from the Pink Lady Charters chats about this one-of-a-kind project that is currently taking over Doha…
How did the Pink Lady Charters begin?
Pink Lady Charters was conceived through observations and market research specifically in the local Qatari market, with an understanding on how local Qatari’s (women and families) spend their leisure time. The concept focus concentrated on the Qatari’s love and deep history with the sea and it became apparent very quickly that Doha, in particular, has been developed in/around the water, so we looked at how we could capitalise on this deep-rooted love to the benefit of local women and their families.
Why did you create a yacht charter specifically for women?
Doha has +/- 1,200 berths in four dedicated marina developments. Inherently, this tells the market that Doha is investing in its marine infrastructure. However, there was little to no facilities for women or families to enjoy the benefits, as local captains and crew were all male. The only solution was to provide a dedicated yacht operated by an all-female captain and crew, for women and their families (including their husbands), where they can relax in complete privacy, as if they were at home!
What is your role with the Pink Lady Charters?
I am the Captain of our Yacht “Ventura”, a 24m Ferretti 80 Raised Pilot House. Ferretti Yachts are considered amongst the best-built yachts in the world, which our clients and guests experience and appreciate whilst on-board. There are plenty charter ‘boats’ in the market, however, very few will offer the same level of comfort as our Ferretti 80. As well as the Captain for the boat, I am actively involved in the marketing and promotion of Pink Lady Charters. This results in me meeting with various organisations and individuals so that we can create a charter that meets their exact requirements.
What does the luxurious experience offer and what can we expect?
One of the many unique features with chartering through Pink Lady Charters and our Ventura Gulf Yachting business, is it is run by marine industry professionals. The management and operational team, through 30 years of experience in the marine industry (predominantly in Europe), therefore understand the wants, desires and needs of its clients. Pink Lady Charters is a flexible charter operation. We cater for almost any and all our clients’ requests. If a client requires 5 star service and full catering with our local hotel partners (Kempinksy and Hilton for example) we can cater for almost all menu requests. Our services are limited to our clients’ imagination. Birthday parties, no problem! Musical entertainment can be catered for with a female DJ, karaoke machine, or as simple as our own sophisticated on-board AV system. Female pamper days are a regular request, with services provided by trusted 3rd party service providers.Pink Lady Charters can do as little or as much as a client requires. The concept is designed to demonstrate how enjoyable life on the water can be!
What’s the price for the experience?
Pink Lady Charters have a flexible pricing structure, specifically depending on what our clients want from their experience. Prices start from QAR 5,000 for 2 hours including soft drinks, snacks, towels etc, and can extend our offering to an overnight package to the UAE for up to 8 guests at a cost of QAR 30,000 [depending on catering and services required, including fuel and F&B].
Any future projects or additions to the concept?
With such a unique concept, we are considering expanding throughout the GCC. However, this in itself brings its own challenges, so for the time being, my business partners and I are concentrating on the local Doha market to ensure that our loyal Qatari clients get the very best quality service. Repeat custom is our life-blood and ensuring all our customers have a memorable and enjoyable experience is our main focal point.
For more information visit: www.pinkladycharters.com